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An epoch of smart home comes. Can the router at your home hold it?

2017-08-28

How many devices at your home are hooked to the Internet? Mobile phones, computers, Pads, Televisions, smart sound boxes, smart cameras......in the near future, air conditioners, refrigerators, washing machines, electric cookers and other ordinary home appliances all will be connected to the Internet. Following the popularization of smart home, homes will have greater requirements for Wi-Fi and hope gateways are more efficient while calling on telecom companies to “raise speed and lower fare”. Router as a hub of data transmission is particularly important.

Smart home triggers product reformation

Recently, Broadband Development Alliance published the 16th issue of “China Broadband Rate Report (2017 Q2), indicating the average download rate of Chinese fixed line broadband network was 14.11Mbit/s in 2017 Q2. The available download rate of fixed line broadband in China has been raised for consecutive 10 quarters since China initiated network “speed increase and fare reduction” in 2015.  

While broadband speed is raised continuously, users are showing higher requirement for network speed and the complaints about low network speed has never stopped. Meanwhile, smart home surged. In the future, more and more devices will be connected to the Internet. When multiple terminals are hooked to the Internet, users will face the problems of low network speed, weak wall penetration ability and poor stability.

Li Shaozhang, the Vice President of Phicomm (Shanghai) Co., Ltd. and leader in charge of home network product line of the product innovation platform expressed, about 10-20 terminal devices are connected to Internet in each home at present. In next five years, the number will rise to around 70.

In addition to requiring telecom operators to raise speed, probably upgrading and renewal of user’s devices is unavoidable. Router becomes a device considered at first. Knowing that many families need powerful routers, PHICOMM introduced K3C router targeting high-end market. 

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This router was jointly developed by PHICOMM and Intel. It is configured with Intel® Home Wi-Fi chipset, enabling it to stably connect maximum 128 intelligent terminals at the same time. MU-MIMO technology adopted by K3C can maximally utilize bandwidth and distribute signals to multiple connected terminals without impairing its gigabit speed and good operating condition.

According to the measured data of PHICOMM, in the comparison test with the routers of other brands, when 60 terminals were connected, the Internet speed of K3C was 30% higher than other brands’; when 100 terminals were connected, other routers basically couldn’t work, whereas K3C still works brilliantly.

High-end market in fierce competition

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PHICOMM K3C is officially released

Routers with a few antennae are common in the market, but I am sure you will be surprised when seeing PHICOMM K3C. The overall appearance design of K3C overthrows the appearance of traditional routers. It looks like an air purifier reduced by more than 10 times.

As for such design, PHICOMM Founder and CEO Gu Guoping spoke frankly: “The removal of antennae makes it possible to put a router on a tabletop instead of at a corner. It is no longer an insignificant communication product, but smart furniture that can be perfectly merged into smart home. Once this new product is used, you would feel a router with four antennae like a monster. It is a basic trend of the industry.”

PHICOMM K3C was synchronously launched in multiple markets including China, Germany and the United States on August 04. It is sold in JD.COM, Suning and other shopping malls in China. As a router product targeting high-end market, it is sold at a price of RMB1399, a few times higher than an ordinary router at a price of a few hundred yuan.

Regardless of the lack of price advantage, PHICOMM still has very good performance in domestic high-end router market. Gu Guoping introduced, PHICOMM routers seize above 15% of national router market and above 75% of national medium and high-end router market. By the night of August 05, more than 60,000 people reserved K3C in Jingdong.

Economic View client (WeChat number: jwview) found that not only PHICOMM is introducing high-end products and many domestic Internet companies also begin to pay attention to routers with better performance. Although Xiaomi is still selling low-end routers at RMB199, it has quietly introduced a few routers at a high price. The most expensive model is at a price of RMB3699; in JD.COM, ASUS also has a few router models sold at a price of above RMB2000; Huawei master-sub routers are sold at RMB599.

The entry of famous companies makes the contention for high-end market whirling. Gu Guoping thinks the core products of Xiaomi and Huawei are still mobile phones, while PHICOMM is devoting every effort to routers. Router is an important cut-in point of PHICOMM smart home strategy and a core product of all other core smart hardware products. In addition, a perfect layout in the intelligent manufacturing industry also provides an important guarantee for router production.

Next, will famous manufacturers nibble up the market, or PHICOMM fight its way out? Let time tell us.